As a doctor, nurse or medical assistant it is crucial to get hands clean every time a new patient is attended during all the work shift. Viruses and bacteria can get easily transmitted between rooms at a hospital if there are not enough hygiene measures. For this reason, a group of entrepreneurs decided to create a digital system to make this friendly reminder to every hospital worker. The brand should be kind, dynamic, iconic and be easily blended with any Hospital operations.
We started by designing the Name of the brand which must be fast remembered and pronounced. Then we create the logotype, the color scheme and the brand applications. We also created and programmed the first Landing page to show how their technology and system worked. To make this part easier, we designed a series of icons and sets to explain visually how this innovative solution was composed. In every step we oversaw that brand language we created, was widely accepted within the medical and clinical environment.