A complex image refresh for one of the biggest steel companies of Northern Mexico.

The need of a new identity for a very old company, deployed the inherent idea of a reborn company. Almonte wanted to communicate what they were in a better way. Their main concern was the way other companies will identify them. Almonte means a strong but flexible group of people who work together like the steel to achieve the perfect efficiency. Taking care of projecting the main symbols and style of the renewed company, the new brand and its icons were created tailor-made to achieve a sustantial and recognizable logotype.