La Bella Regia

Brand for an Italian / Mexican restaurant.

For this project we had the complex and exciting task to mix strong styles into a brand from two different countries. In this project, the client wanted to create an italian and Northern mexican urban pizza restaurant, and a brand for it.
We took into account all the elements and symbols that the client wanted (and needed) to be placed in the whole branding. We used literally some elements with some degree of complexity to make it look more mexican or handmade. And in some other places like the menu, we used strong and well defined visual language to evoque the italian side of the brand. The interior of the store was complemented with complex textures and handmade objects to make it look more cosy and welcoming.