A unique trading company.
There are many international trading companies all over the world. They all do the same thing, and most of them doesn't care about the power of their brand and presence in other countries. SEGUSA is a trading company who wished to excel beyond similar enterprises. The main challenge for this project was to make an outstanding trading company which communicate trust and friendliness to their clients, which use to be other companies.
To create the brand icon we focus on the idea that union and collaboration make force. And this union conforme a whole new element. We also tried to make the brand to look modern, honest and clean. After that we created a pattern which could be placed in some applications of the brand. The colors of the brand were chosen to show trust and calmness but at the same time change and dynamism representing their daily operation.