A sweet new company.
In this project, the client resulted to be a Russian young entrepreneur woman who wanted to open a sweets and mermelade store inspired by an Italian style. She wanted the brand to have sophistication and freshness at the same time, with the Italian look.
We decided to create the story around an emblem which used to be one way of ancient Italian comunication for brands. We decided also to use a lot of white color and vibrant palette in order to make it look fresh and new. This combination was intended to be transmited into all applications including de store interiors. The color palette was based on different iconic sweets that will be selled at the store.