Víctor Melgarejo

Entrepreneurship consulting firm.

Having prestige among entrepreneurs opens new frontiers to reach more and more people to share innovation and creativity. There are no specific rules to start a new business idea, it depends on the project specifications. Elegance, presence and creativity were the milestones that the client wanted to communicate for its personal branding.
The real challenge behind this brand strategy was the selection of key elements to communicate the essence of the client's personality. This message had to be understood by the target audience: entrepreneurs and innovators. For this particular project, a balance between simplicity and details was the key to achieve a perfect and memorable brand.